Do not let Fail Blog mislead you. This is actually a win.

After two days of anticipation, I returned to purchase the chocolate bar. As I walked away, I ate a piece. I was not pleased. I thought maybe I was just off my rocker, so I made plans to ask my friend and host, Lindsey, her opinion.

When she arrived home several hours later, she confessed that she’s not so into white chocolate. I replied that this particular bar wasn’t my favorite either, but I wanted to hear her assessment. She agreed to humor me.

As she slowly chewed it, she was very diplomatic about expressing her distaste, but none of her comments were hit the nail on the head. Finally I asked her directly if there was any specific taste it reminded her of. She paused for a moment, “Vomit?”

Apparently the whole time she was chewing it, she was like, “Don’t say vomit, don’t say vomit,” whereas I was mentally screaming, “It tastes like puke! Say it tastes like puke!”

Lindsey described her mental image of a chocolate factory, where they make a bar of chocolate, then everybody stands around and tastes it, and they all decide whether or not it’s good enough to be sold. Apparently somebody ate this puke-flavored chocolate, and was like, “Yes, this is good. Let’s market this.”

Update! Sept 18 2009 – Bonvita Rice Milk White Bar FTW! I’m not sure if I’d be so enthusiastic had its predecessor not set the bar so low (“Please taste better than vomit”), but right now I think it’s about the best white chocolate I’ve ever had.