C Magazine is an advertisement, not a magazine

October 23rd, 2009

A couple years ago we started getting a large periodical in the mail calling itself C Magazine (subtitle: “California Style”). It tries to pass itself off as a magazine, complete with cover price and subscription page. The dead giveaway that it was junk mail is that it’s addressed to my grandfather, who doesn’t subscribe to magazines on account of having been dead for 50 years.

I imagine they got a mailing list of households who subscribe to a lot of magazines (which we do) and then picked a random male member of the household and mailed it with his name on it. I’m guessing they count on the recipient to not notice it’s not one of their regulars, or to assume they had subscribed to it on a whim. Indeed, had it been addressed to someone who was alive and resided here, I don’t think I would have had any idea it was junk mail.


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